Press Release: 11/17/2025
As Landman Returns, API Campaign Spotlights the Workforce Powering America's Energy Future
WASHINGTON, November 17, 2025 — With the return of the Paramount+ hit series Landman, the American Petroleum Institute launched a new national strategic campaign that taps into a growing cultural shift toward energy realism. The campaign spotlights real landmen and energy workers whose expertise, safety leadership, and innovation keep America’s economy strong and communities thriving.
“Landman reflects a broader shift toward energy realism: a clear recognition that America’s future depends on affordable, reliable energy,” API President and CEO Mike Sommers said. “The show highlights how the oil and natural gas industry is woven into every part of American life, supporting jobs, strengthening communities, and driving the economy. We’re proud to share the real stories of hard work, ingenuity, and world-class safety standards that define our industry.”
The launch comes as new public opinion research shows bipartisan support for increased U.S. oil and natural gas production and growing voter opposition to bans and mandates that could threaten energy reliability and affordability.
Behind every barrel of oil and every cubic foot of natural gas are highly trained professionals whose work keeps our economy strong and our country secure. The campaign highlights the skill and professionalism of modern energy workers, reflecting industry practices rooted in rigorous API standards that protect workers, communities, and the environment. It’s a reminder of the professionals driving innovation, and a tribute to the men and women shaping America’s energy future.
Watch the full campaign here.
The American Petroleum Institute (API) represents all segments of America’s oil and natural gas industry, supporting nearly 11 million U.S. jobs. With approximately 600 members, API companies produce, process, and distribute the majority of the nation’s energy. Founded in 1919, API has developed over 800 standards to enhance operational and environmental safety, efficiency, and sustainability.